As social media use quickly took over the web, search engines took notice, incorporating a URLs presence on social media into their ranking algorithms. If a promotion or sale page is highly shared, it positively affects its search engine rankings.Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
This is by far the most popular social media website, boasting more than 1.5 billion active monthly users. This platform is particularly great for small business that are looking to advertise products or events.
Twitter’s value lies in its ability for your posts to go viral. You can use the platform to post your business updates, recent news and more. Hashtags play an important role in building your posts momentum so ensure you use relevant hashtags.
While it’s no Facebook, the fact that it is a Google product makes it quite attractive. Google has also put in more and more resources into the platform. Its SEO value makes it a must-use tool for any small business.
Other Social Networks
There are many other social platforms like Pinterest,LinkedIn,Tumblr,Youtube,Vimeo etc. where we can ceate our Business profile and sharing easily to globally.
Top 5 reasons why social media is worth the investment
If a key goal is to get more people in the proverbial door, then social media is essential. SEO is like the phone book. Social media is like word of mouth. And you can track the effect of this word-of-mouth traffic by digging into your Google Analytics reports
According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post
Not only is social media great for engaging with your customers, it’s also really useful for helping them. Customer service on social media is growing more and more essential, and the customers are leading the charge.
Set up Mention alerts for your brand name or keywords, and you’re likely to find that there are conversations happening all the time on social media about your company. You can participate in these conversations if you’re on social media.
“Does social media make me money?” That figures to be a key question that a lot of executives might ask. And there are definitely ways of finding out.
You can dig into Google Analytics and set up funnels and goals and conversions. This’ll give you one view of ROI
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